Marketing

Extra Income Ideas For Bad Economy

I was reading on a forum today where some that are considering making extra income online through affiliate programs, selling on ebay and using google AdSense are concerned over how the bad economy is going to have an impact on the extra income they make online.

As with any business you always need a strategy and have to make adjustments according to your customers needs. When it comes to Internet marketing or selling products on eBay your will need to adapt. During times when the people are concerned with their personal finance and tightening purse strings you will find it more difficult to sell luxury items or things that are not a necessity. The downturn in the economy will bring a different type of buyer to the market and you will need to know how to react to make extra income from this new consumer.

I am of the opinion that just like the stock market during times of uncertainty you need to focus your marketing and search engine optimization on consumer needs. With more people being unemployed, looking for work and trying to find ways to save extra income you will find that search behavior will change. Search traffic for do it yourself , home repairs, auto repair, second hand, used items, budget travel, and of course career advice is going to increase while traffic for the luxury cars, vacations and real estate that many in the Internet marketing world have used to drive their extra income earnings is going to decrease.

It doesn’t matter if your new or experienced at making extra income online through affiliate marketing or selling on ebay you need to take a look at your strategy and target audience. I’m not suggesting that you stop promoting or selling luxury items to those that will still buy them , however you should take advantage of the lousy economy and capitalize on it by providing the answers to the expanded search traffic that is going to be created. If you expand your income creating options to include the need items, answer questions people that unemployed need answered, sell second hand, discounted or clearance products you will stand a much better chance at weathering the poor global economic situation.

This is a great time to focus on making extra income using localized niche marketing. Tell your readers how to fix something , where to buy products cheaper in your area, how to better their chances at getting employment or even where to go to get assistance for basic budgeting, finances, education and housing. If you look towards these types of local niches your find that making extra income during a bad economy should be all that difficult given the change in how people will be searching. Understand this is just my opinion on how I look at making money in this type of situation. Each of you that is considering Internet marketing, selling on eBay or starting a home business will need to base your strategy on your own research and understanding of consumer behavior. For Those that might be doubting if your can make extra income when everyone is facing tough financial hardships, keep a positive outlook and you’ll soon see your business expand and become more rounded to meet the needs of all those searching the Internet.

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Thursday, February 12th, 2009 Marketing, SEO 1 Comment

How To Compete With Online Competitors

If your like me and enjoy competing in SEO contest for fun, education or profit your going to need to know how to compete with your competitors.  In my latest attempts at winning the dirty blue widgets seo contest I’ve come to realize there are some things you must know and some tools you just have to have to beat your online competitions. 

What you need to know to compete with your online competition. This applies to any from of internet marketing, advertising or website promotion. 

1. Search engine traffic is a must- especially if your competing online to make a profit.  You must know what type of keywords to focus on to generate the proper type of buyers, shoppers or readers you want to see on your website.  Keyword research is a must if your going to succeed with any type of online marketing, sales or affiliate website.  One of the best tools I’ve found to help me find the right type of keywords to target is Keyword Elite.  Keyword Elite will give you a big leg up in finding these profitable buying keywords to drive your Internet traffic and sales through the roof.  

2. Know your competitors.  If your going to compete with other online vendors, affiliate marketing specialists, wholesalers or national brand websites, you must know what they are doing to be successful.  Learning how your competitors are getting traffic, search engine position and sales will help you to plan your attacks so your can compete in the online sales and marketing world.  SEO Elite is by far one of the most popular of these types of tools.  Even if its just to find our how your site is doing on its targeted keywords, linking strategy and marketing campaign SEO Elite is a tool you dont want to be without.

3. Do Follow Backlinks are the key to success.  If you’ve got the most beautiful website in the world it’s not going to do you a bit of good unless you get the right type of keyword anchored do follow back links to your site.  Getting and finding locations where you can get these links can be a very tedious process but there is a great tool to help automate some of the necessary link building required to get traffic to your site.  Bookmarking Demon is probably the most well known of these and in my opinion is far better than most.  Bookmarking demon will allow you to get do follow links from many different sources including those hard to get anchored text links needed to compete in a dirty blue widgets contest

These are just three of the vital tools needed today to compete in any online venture.  No matter what you want to accomplish with your website, these tools will allow you to understand: why your not getting any traffic, not ranking in the search engines, and not getting buyers for your dirty blue widgets.  I’ll continue to bring up some other tools that will help you to better compete in the dog eat dog world of online marketing.

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Friday, December 12th, 2008 Marketing, SEO 1 Comment