make more money
How To Make More Money With Your Site
In this time of financial stress you need to be earning as much income from your business as possible. Most large companies have a team of people to help them optimize their websites to allow them to earn extra income but small mom and pop stores often don’t have the resources, money or know how to take their current website and utilize it to make more money by increasing their customer base. I’ve decided to do a quick case study on a local remodeling business I heard about from a friend. Now most construction businesses will make most of their income from referral business, word of mouth and localized advertising but is it possible they could earn extra income now just by tweaking their web presence just a bit.
For this study on how to make more money from your existing website I’ll be focusing on an eco-friendly green certified Fort Wayne commercial contractor. First look at this businesses website is quite impressive and it has all the essential elements I would expect to see on a site wanting to drive additional sales and earn extra income with their web presence. From reading the site you can see their past work, learn about their experience and can easily find their contact information. Given that the basic information on their site is all there we will focus on how to tweak the site to help them generate more customers and create extra income now.
The first thing I did was to see where exactly they could be found in a Google search.
I didn’t do much research on the specific keywords but used a few that came to mind quickly. Here is the results of my search and where this business’s website ranked for what I expect are terms customers would use that are looking for a remodeling company in their area. For this study I will be utilizing primarily SeoElite website optimiztion software.
As you can see the business doesn’t rank well in a Google search for very many keywords related to their company. How can you expect to make more money by having a website if you don’t focus your efforts on getting ranked as high as possible in the search engines. The only keyword that they ranked for on page one were completely due to the fact that the terms were in their url. If this company wanted to start utilizing its web presence to its fullest it would focus on doing some serious link building for keyword that customers would use to find their site. That combined with a little bit of onsite SEO and they could easily move up the search rankings which will help them generate more leads and create more income. Now dont get me wrong I’m not bashing this company or its website in any means. They actually happen to be someone I know and I’m trying to help them make more money by driving customers to their page. After all they spent a lot of money making a beautiful website now they should do everything possible to gain the most benefit from it. If you have a small business and are wondering why your not making more money since you have a web presence then you might consider doing some research into search engine optimization.
Making Extra Income With Adsense
If you’ve been reading the site you’ll realize that I dont spend a bunch of time teaching you how to make extra income or show you exact steps that you must to do become sucessfull at creating income on your own. It’s not that I don’t want to share with you the many thing’s i’ve learned over the last few years about how to make money online, I just don’t have the time. I’m too busy creating my own sites to make extra money with adsense , ebay , amazon , cj and many other affiliate programs online.
I started this site with no intention of actually using it to make extra income it was part of an SEO contest. That I didn’t win unfortunately but it did teach me alot about what I was doing wrong in how I was trying to get traffic to my site. Ok back on point, making extra income with adsense. First you need to understand that Adsense is a google advertising program that companies use to promote their sites using Google. Everytime you do a search using google on the right hand side of the screeen you will see advertisements relevant to your search. These are the people who keep Google making money. Google could be greedy and keep all the advertising revenue to them selves but they have realized over the years sharing that income and allowing others to help them will increase their overall profits.
Like I mentioned I’m not here to teach you how to make extra money with AdSense but just to let you know it can be a great part of your income if your running a website. You don’t have to be a full-time Internet marketing specialist to take advantage of the adsense program. If you have a personal or business website or blog and are looking for alternatives to cover your hosting, development and maintenance costs you should read make money with adsense to get a better understanding on how you can benefit.
If you don’t own a website and are looking at ways to get started making extra income with AdSense there are plenty of free hosts available to use. blogger.com is one of my favorites for long term use but for the beginner you might consider some revenue sharing sites like squidoo, today.com, hubpages and many others. Starting out using one of these revenue sharing sites allows you to experiment with creating your sites, getting ranked in search engines and at the same time you can make more money than you are currently.
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