SEO
How To Make More Money With Your Site
In this time of financial stress you need to be earning as much income from your business as possible. Most large companies have a team of people to help them optimize their websites to allow them to earn extra income but small mom and pop stores often don’t have the resources, money or know how to take their current website and utilize it to make more money by increasing their customer base. I’ve decided to do a quick case study on a local remodeling business I heard about from a friend. Now most construction businesses will make most of their income from referral business, word of mouth and localized advertising but is it possible they could earn extra income now just by tweaking their web presence just a bit.
For this study on how to make more money from your existing website I’ll be focusing on an eco-friendly green certified Fort Wayne commercial contractor. First look at this businesses website is quite impressive and it has all the essential elements I would expect to see on a site wanting to drive additional sales and earn extra income with their web presence. From reading the site you can see their past work, learn about their experience and can easily find their contact information. Given that the basic information on their site is all there we will focus on how to tweak the site to help them generate more customers and create extra income now.
The first thing I did was to see where exactly they could be found in a Google search.
I didn’t do much research on the specific keywords but used a few that came to mind quickly. Here is the results of my search and where this business’s website ranked for what I expect are terms customers would use that are looking for a remodeling company in their area. For this study I will be utilizing primarily SeoElite website optimiztion software.
As you can see the business doesn’t rank well in a Google search for very many keywords related to their company. How can you expect to make more money by having a website if you don’t focus your efforts on getting ranked as high as possible in the search engines. The only keyword that they ranked for on page one were completely due to the fact that the terms were in their url. If this company wanted to start utilizing its web presence to its fullest it would focus on doing some serious link building for keyword that customers would use to find their site. That combined with a little bit of onsite SEO and they could easily move up the search rankings which will help them generate more leads and create more income. Now dont get me wrong I’m not bashing this company or its website in any means. They actually happen to be someone I know and I’m trying to help them make more money by driving customers to their page. After all they spent a lot of money making a beautiful website now they should do everything possible to gain the most benefit from it. If you have a small business and are wondering why your not making more money since you have a web presence then you might consider doing some research into search engine optimization.
Make Extra Money Online Using Free Sites
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In previous post I’ve mentioned multiple times that making extra income online can be done without ever owning your own domain or paying any hosting fees. I’ve mentioned several affilite progams like ebay, commishion junction, google adsense and shareasale.com. Many of you have run into problems getting accepted by these types of programs because you dont have your own site or they wont accept you since you site is too new. Well there are many different alternatives that you can use to get started making extra money online that dont require any technical knowledge, you won’t need to sign up for any affilite programs or keep track of any stats. Two of the easiest free options to getting started making extra income are squidoo.com and Today.com
Making extra income using a squidoo lens is a great way to get started making money online. They are easy to set up. They offer revenue sharing using goole adsense, ebay, and amazon affiliate programs that many of you have had a hard time getting accepted into. Now while you won’t make as much money using squidoo as you would your own site it is a great place to get started on learning how to generate traffic that will create you extra income. You’ll need to do the same type of research to find a niche that will make you money just like you would any other site but it does take the initial costs of hosting and domain purchase out of the picture. All you have to do is focus on driving traffic to your site. This by the way is the key to making extra income online if you havn’t figured that out by now.
Today.com is a great site to use that will give you an introduction on how to make extra income using a blog. Today is setup on a wordpress platform that is very easy to use and will give you the experience you need to start hosting your own money making blog in the future. Just like squidoothey offer the ability to create sites on any niche you want and have several affiliates in their system you can use to generate extra income. Yes it is a revenue sharing program but it has some great incentives. You get paid just by making posts and sending traffic to your site. You dont have to do anything other than that to make money online. Take this site about vacation condo rentals for example. It was created to inform people about the various ways they can use timeshares for their vacation planning. It also is designed to make extra income from those that are looking for information about time shares. There is even an affiliate product listed within the posts were people can buy a product. The owner of this site will get paid for sending traffic to the site as well as any purchases made through the built in affiliates that are offered.
Both of the examples used above are excellent ways to start making extra income online without having to pay a single dime out of your pocket. Its the best of both worlds. Money in your pocket without any upfront costs. Utilizing these types of sites not only gives you an inexpensive way to start making money online but it allows you to start working on creating your own network of extra income generating site that you can use in the future to spread a little link juice. If you don’t like writing you can always use content from the niche blogging network until you get used to writing your own.
Update: If you use today.com make sure to post regularly or they will disable your account for inactivity. Its still a good alternative to paid hosting
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